From Passive Reliance on Foreign Trade Companies, To Proactive Initiative in International Marketing

Dong Guan De Wei Electronic Co., Ltd.

General Manager Zhang Bao Hua

As a solely Hong Kong-invested enterprise, Dongguan Dewei Electronics Co., Ltd was founded in 1991 and located at Xiatang Industrial Park of Wanjiang District, a place producing outstanding people. Close to 107 National Highway, the company has a land area of 25000 square meters and more than 400 personnel. It mainly produces home video games, MP3, MP4, 8 and 16 hosts, related products and accessories that are compatible with PC PS/PS ONE/PSII XBOX GAMECUBE, GB/GBC/GBA/GBA SP hosts. Since the establishment of its foreign trade team in 2005, the company has expanded foreign trade by attending fairs, with its products being sold to Eastern Europe, South America and Middle East.

Global Fairs Turns Dewei from Passive to Proactive

Zhang Baohua, general manager of Dewei Electronics, said that since the beginning of foreign trade in 2005, the channels for connecting clients have been very narrow---either through friends or by passively relying on foreign trade company. Soon the company discovered that this mode of channel for finding clients has constrained the development pace of the company, and brought many untenable problems.

Therefore, the company began to try expanding channels. At last, Dewei was drawn to Global Market---the international marketing agency that “attends the most fairs in the world”. Manager Zhang said that Global Market was the biggest exhibition platform they had known. Its global fairs helped the company get in touch with buyers that it could not contact. For Dewei, the cooperation with Global Market turned its buyers’ channel from the previous passive one to proactively going global for international marketing.

Besides, he believes that for ODM and OEM manufacturers, Global Market’s international marketing services such as purchasing meetings and buyers’ match are very effective in increasing the company’s exposure and further developing overseas quality buyers. This systematic service makes inquiries more effective and real, as well as helps increase the company’s work efficiency.

Now Dewei’s long-term cooperative partners come from all from the world, such as BBK and Simba’s from Russia, X-view from Argentina, X-sound and Playsers from Brazil. With a R&D team of over 30 personnel, Dewei can provide one-stop service from design, R&D to manufacture according to the needs of international clients. The company has 9 production lines, which are equipped with facilities for die sinking, injection molding and SMT. The person in charge said that it is Dewei’s win-win objective to “lower the cost and surrender part of the profits to clients”

Hand in Hand for Four Years, with GMC A Long-Term Brand Strategy

It has been four years since Dewei cooperated with Global Market. Manager Zhang stated that GMC Brands Group is one of the important reasons for their cooperation. In the eyes of Manager Zhang, GMC is a quality symbol of Chinese manufacturers, as well as a brands group. GMC can not only show their advantages over other counterparts, but also makes Dewei a member of the quality manufacturers group. Therefore, this is a long-term brand strategy. GMC makes use of the power of brands group to help Dewei gain clients’ confidence in international markets. This kind of confidence enables Dewei to go hand in hand with Global Market more firmly, and together develop international markets.

From Passive Reliance on Foreign Trade Companies, To Proactive Initiative in International Marketing

Dong Guan De Wei Electronic Co., Ltd.

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