No Enterprise Can Be Satisfied with Only Existing Clients
CHANGZHOU QIANHUI LIGHTING ELECTRICAL APPLIANCE CO., LTD
Marketing and Sales Manager Mu Guo Cheng
Product Innovation is the Basis for Long-term Success of Enterprise
Qianhui Lighting Electrical Appliance Co., Ltd consists of two enterprises, Qianhui Lighting and Sietra Electronics. Founded in 1988, the company’s main products used to be halogen lamps. Later by establishing a joint venture with German SAT, the company mainly deals with mirror lamps. Qianhui & Sietra has advanced equipments, innovative products, and a set of advanced manufacture facilities introduced from Japan. With certificates of ISO9000-2000, CE, TUV, CCC and UL, the products are exported to such areas as Europe and America. Based on the belief that “customers come first”, Qianhui understands that it is not enough just to satisfy the needs of existing clients; and that only when the company consistently promotes product innovation, can it achieve long-term success. Qianhui is backed up by a talented R&D team. It can be said that the core competitiveness of Qianhui is its advanced innovation capability.
Meeting By Chance with Global Market at Each Foreign Exhibition
Ever since its establishment, Qianhui has tried foreign trade. At the very beginning, it did foreign trade through trading companies, so the orders used to be very unstable. By late 1990s, Qianhui started to do foreign trade on its own, and searched buyers mainly by attending foreign fairs, thus improving its foreign trade ability consistently. By 2000, the company began to emphasize using comprehensive marketing methods for product promotion. It is from this moment that Qianhui chose to cooperate with such specialized international marketing agency as Global Market.
While attending some specialized lighting exhibition at foreign countries, Qianhui would meet by chance with Global Market’s promotion ambassadors almost every time. During each fair, the booth of Global Market is crowded with lots of people, with numerous buyers and proactive promotion ambassadors, which has left a deep impression upon Qianhui.
Why not cooperate with such a specialized international marketing agency, in order to achieve greater success in foreign trade, and know more buyers?
In this way, it is logical that Qianhui becomes one of the many quality manufacturers of Global Market, and together strive for more successful foreign trade.
United By High-End Positioning
Qianhui’s product advantages mainly lie in tow aspects, one is that its halogen lamps enjoy first-class quality and is positioned mid and high ends; the other is that its mirror lamps are leading among those of counterparts, thus promoting the industrial development. Such competitive advantages make up one of the reasons for its cooperation with Global Market, because Global Market sticks to high-end positioning, and the cooperative manufacturers are all quality enterprises in the industry.
Qianhui especially emphasizes its brand building, so when talking of GMC Brands Group, Manager Mu has his own ideas. He believes that GMC certificate is a certification with Chinese characteristics. When selecting Chinese manufacturers, it sets an effective hurdle; only manufacturers that satisfy GMC standards can enter the group and find their own matched high-end buyers.
As for Global Market’s purchasing meetings, Manager Mu has deep feelings due to his own experience. He says that the meetings are of high level of match, and buyers’ purchasing needs go very well with the products supplied by manufacturers. What buyers are looking for are all the product categories manufacturers can supply. While attending purchasing meetings with many counterparts, they can share experience, communicate market information and achieve mutual advance.
Manager Mu states that hand in hand with Global Market, Qianhui will definitely promote its own advantages, diversify its products, and enlarge its channels of foreign trade, in order to achieve greater success in foreign trade.
Success Story List
From Passive Reliance on Foreign Trade Companies, To Proactive Initiative in International MarketingNo Enterprise Can Be Satisfied with Only Existing ClientsExhibitions Let Us Coincide with Each OtherJoining GMC, Attracting Buyers with Product Quality instead of PriceProfessional Is Made and Service Is the FundamentalFostering Strengths, and Building up a Global BrandNew Clients and New Resources Keep SOHO GrowingBreaking Away from Import & Export Companies,From Material to Product, all Steps Finished in the EnclosureGlobal Market: Torchbearer for Companies in Overseas Fairs
