News on 13rd Jan, the 45th International Consumption Electronic Show (CES) has lasted for more than two days. Many famous electronic brands other than Apple – Microsoft, Intel, Samsung, Lenovo, HP and Sony – have participated in this year's CES. This year, the show is unprecedentedly large-scale: the area of the exhibition hall is as large as 1.85 million square feet, and there will be more than 150,000 visitors from 130 countries around the world. In addition to the Las Vegas International Exhibition Center, CES has added some new Exhibition Centers in the hotels such as the Venetian.

Google makes slight adaption to the terminal Android phones and Tablet products

This year, few creative products have been launched in CES. However, with a series of press conferences started from 9th afternoon, the trend of repartition in mobile terminal products has gradually come to clear: Google increased its support to Intel in terms of Android Mobile Phones production, while it expanded its cooperation scale with Marvell at intelligent television manufacturing.

Intel and Motorola have announced in CES that they both agreed to reach a long-term strategic partnership in various areas of equipment manufacturing. Motorola claims that the mobile phones that will be launched later this year will use Intel Atom processor chip as well as Android platform. Such chip is also adopted by Lenovo.  

Meanwhile, Google also announced that the revolutionary “Prospective Platform” of Marvell which was based on ARMADA1500 will replace the Google television platform that based on Intel. It is reported Intel – which supplied the Atom chip for the first generation of Google TV – has decided to retreat from TV business realm in the end of last year.

These two slight changes above are the latest actions taken by Google after choosing MIPS structure Android 4.0 platform as the first launch. Unlike Microsoft, which had thoroughly bundled with Nokia, Google is becoming increasingly open in order to balance the market interest of different structures and different manufacturers.

Intelligent TV Becoming a hit

The influx of intelligent TV has been an eye-catching point of this year’s CES. Samsung, Sony, LG, Lenovo and many other Chinese enterprises have launched their Android-based intelligent TV.

Samsung officially launched its newest 5th generation intelligent TV in this CES. Samsung 75-inch TV ES8000, a newly launched product which has been defined as the 5th generation intelligent TV, is equipped with a pick-up head that can implement multiple sense functions including touch, voice, action recognition and interaction function.

The second largest computer producer Lenovo also presented its Happy TV K91 in this CES. The intelligent TV of Lenovo adopts High-pass Snapdragon processor, WIFI internet connection and IPS hard screen. Its operation system is based on Android 4.0 that supports face identification and pre-assembles over 100 kinds of applications.     

In addition to Samsung and Lenovo, both LG and Sony have announced their intelligent TV products. The boom of intelligent TV and 32 Inch LED TV is equally matched with that of Pad in CES 2011. This time the participants are nearly all famous brands from the world. It is estimated that from 2012 onwards, the competition of intelligent TV based on Android system will be the most fierce competition of internet terminal. 

The Auto will become the Mobile Terminal

Compare to previous CESes, the number of auto manufacturers of this year is larger than ever before. Over 6 among the top 10 auto manufacturers such as Audi, Chrysler, Ford, GM, Kia and Mercedes and other auto manufacturers will attend this new technology exhibition. Before this, the terminal product of the Internet has always been mobile phone, tablet and other personal information products, and whether auto will enter the realm of mobile internet terminal is still in suspense.

Daimler AG announced in the CES that it would further its partnership with Google. Google would provide Daimler AG with the application programming interface (API) of Google map to help the auto type of Daimler AG to use different kinds of products based on Cloud Technology and enjoy the privilege of using the newly developed API technology in the first place.

Ford also announced in the CES that it would set up its first professional research laboratory in early 2012 at the Silicon Valley, the place where the world’s most prestigious technology companies gathered. Ford also claimed that there would be approximately 10 APP application programs loaded at the auto information platform.

Apart from Daimler AG and Ford, GM’s On Star platform, Mercedes’ COMMAND platform, Chevrolet’s MyLink system, Kia’s UV02 platform, Porsche’s QNX system and Toyota’s ENTUAN platform all presented in this year’s CES. Someone in the industry told to Tencent that so far, Google, Microsoft, Intel and many other companies had started their penetration into the auto industry. The auto might be another mobile terminal in the future.

Micro-innovation: Promising in the Future

In this year’s CES, although there are few innovative technologies and products that have substantial influences, micro-innovation can be easily observed in the show. So far all manufacturers have made their product innovations in two aspects – to integrate clouds calculation and to improve user’s experience, including the coming 4.0 Android Tablet PC. Lenovo’s mixed structure laptop Idea Pad Yoga and TCL’s single screen with dual display TV based on 3D technology all belongs to this category.