Fast Fashion Brands Online War is Intensified.

2016-04-13 15:30:52.0 By: buyermarketing

Tag:
wholesale apparel ,
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jiaxing apparel ,
wholesale clothing distributors

Fast fashion brand development has now entered the differentiation stage, some of the fast fashion brand which earlier to enter the Chinese in the physical store expansion began to slow down. Under this background, the fast fashion brands have to change the previous strategy to seek new ways. In addition to price, to improve product performance, more fast fashion brand aimed at the online business, online business also intensified.

 

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H&M is finally launching an e-commerce site in Canada. Launching this year, customers will be able to shop directly from H&M's website, and have items delivered directly to their doors.

H&M thrilled to be launching online shopping in Canada in 2016. All worldwide fans and followers have been eagerly waiting for this next step in the expansion. The company is proud to be able to continue their growth in Canada through this new online shopping experience. The online store will offer a "whole range of fashion basics and the latest trends," according to the press release.

 

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Currently, H&M e-commerce sites are available in the United States, China, and most stores in Europe, aside from Greece, Turkey and Serbia.

For wholesale clothing distributors, now most of the net just put offline to online store layout, is simply an online product display and sales platform. Experts say, fast fashion brand of electronic commerce, should use more scientific data management, enhance the online and offline stores data sharing platform, online data can be off-line decision-making basis, including the new store location, product structure adjustment and promotion activities, so as to realize the maximization of brand value.

Fast fashion brand management strategy of the shift will also affect the apparel manufacturing and apparel wholesale, manufacturers must according to the change of economic situation to meet customer demand.

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