The opening of Forever 21 dresses sale flagship store on London's Oxford Street shows that the company is willing to take on some of the world's leading players in its bid for global domination. The company first opened stores in the UK, the Philippines and India in 2010, and is now planning a European assault after opening stores in Austria and Belgium in 2011. However, it has pinpointed the UK as a major part of its global expansion plan. Euromonitor International explores Forever 21's UK and global strategies.

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The strength of value and fast fashion players in Europe has not stopped Forever 21 from pursuing its bold plan of opening 100 stores in arguably the most saturated apparel market in Europe, the UK. It has an extremely challenging task of differentiating itself from Forever 21 UK standard rivals, many of which target the same teens and tweens market.

Shopping online has become more and more popular in America as we are all looking to save a little time and money. E-commerce sales are growing at astronomical numbers ranging from 20-25% per year. And according to Forrester Research, 40% of households are using coupons in their web shopping. The huge increases are obvious: the online savings and discounts are impossible to match by traditional stores constrained by the overhead costs of employees, rent, and insurance.

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Hangzhou Xinyi Garment Co., Ltd.
Located in Hangzhou, which has the title of "paradise of human world", Hangzhou Xinyi Garment Company Limited is a foreigner-invested enterprise professionally manufacturing various kinds of foreign trade clothing. It lives by 01 provincial highway, the environment is beautiful and the traffic is convenient. Through many years of continuous efforts, the company covers an area of more than 70 mu with construction area of more than 22,000sqm, and owns over 1300 staff members.