2013 Copenhagen International Fashion Fair
Date: Jan 31, 2013 - Feb 03, 2013
Place: Copenhagen, Denmark
Exhibitor Statistics: 800
Visitor Statistics: 26484
CIFF FASHION HOUSE
Copenhagen International Fashion Fair (CIFF) first emerged on the Scandinavian fashion scene in 1993. Today, CIFF is the largest fashion fair in Northern Europe with over 40,000 sqm and countless brands housed under one roof.
For the Fall/ Winter 2013-2014 season, CIFF will unveil a new array of services and a new structure designed to enhance the fair experience.
Come join us from the 31st January 2013 to 3rd February 2013 for discover all the latest trends and brands at CIFF KIDS, CIFF FASHION HOUSE, CLIFF JEWELLERY and CIFF SHOES.
Trade Show: Copenhagen International Fashion Fair (CIFF) 2013
Date: 31 January – 3 February 2013
Stand Number : Hall B1-027 D & E
Introduction: This past 31 January - 3 February 2013 Copenhagen International Fashion Fair (CIFF) pursued its mission of offering a world-class platform for Scandinavian fashion. CIFF closed its doors on Sunday, February 3 after witnessing over the course of the four-day Fall/Winter 2013-14 fair a significant increase in the number of international buyers including four times as many Swedish buyers than last season! The significant increase in visitors, brands, buyers and press from the world over confirms that CIFF is on its way to becoming the gateway to Scandinavian fashion.
CIFF (Copenhagen International Fashion Fair) is part of Copenhagen Fashion Week and one of the leading fashion fairs in Europe. It presents the latest fashion trends for the upcoming collections in product categories like women´s and men´s fashion, jeans, shoes, leather goods and lingerie. Within CIFF various fashion shows are held.
Product Group: women's wear, menswear, children’s wear, shoes, swimwear, underwear, bags, clothing, fashion accessories, jeans, leather goods, etc…
No. of Exhibitors: over 600
No. of Visitors: around 30, 000
No. of Name cards: around 400
No doubt CIFF is a fashion fair world recognize and due to the great efforts of the government, the Danish fashion industry is experiencing an unprecedented boom. In the European countries, cost-effectiveness of the Danish fashion business is one of the best fashion industry has become Denmark's fourth largest export industry. The current Danish fashion design is divided into two branches: the design seeks to define the future direction and the establishment of innovative trends on the basis of the trend.
The twice a year Copenhagen Fashion Week has become Northern Europe's largest fashion fair, attracting a large number of reputation from around the world celebrities, professionals, buyers and journalists. Currently, the Danish fashion in the global fashion market share a prominent position. Copenhagen is becoming one of the top innovative fashions fair in Europe.
The Copenhagen International Fashion Fair (CIFF) in Bella Center is drawing to a close, a fair that has seen an increase in buyers from non-Nordic countries. On this occasion, CIFF/CIFFKIDS had around 30,000 visitors.
Global Market in CIFF
This year show, our booths attracted around 400 buyers who mostly came from Nordic countries. Buyers come to our booths are mostly from Denmark and Sweden and other of them are from Iceland, Greenland & Norway. There are also some buyers from Italy & Australia. Quite a large percentage of them is wholesalers & distributors and visit this show every year. They agree that CIFF is a very good platform to enter Scandinavian market and they have positive attitude to the economy there.
In the booths, we have GM members, Global Market Show Sourcing Guides and Logo of GMC (Global Market Manufacture Certificate) presented in CIFF, Copenhagen that made quite a big splash to the buyers.
2013 Fashion Trend
There Is A Shift
A Shift is taking place in the 2013 fashion industry. Labels like Carven, the rebooted Kenzo brand and Swedish brand Acne, have all shown stellar gains recently. Acne just opened its first store in Japan, Carven showed its popular menswear collection for the first time during the menswear shows in January and Kenzo’z designs were the hot ticket items for the fashion crowd during the past ready to wear shows. The growth of these brands suggest that a large section of consumers are moving past fast fashion and are willing to invest a bit more in bridge brands that offer a true designer vision rather than simple knockoff runway looks.
The shift is profound and likely to be around a while when a high street fashion behemoth like H&M and one of the pioneers of the fast fashion model, gets in on the act. Targeting a sophisticated clientele looking for the company calls “lasting wardrobe treasures within a wide price range”, it is launching a new brand called ‘& Other Stories’. Set to debut across ten European cities this spring including Barcelona, Berlin, London, Milan, Paris and Copenhagen, the brand will offer women’s shoes, bags, accessories, beauty products and ready-to-wear at a much higher price point than what is typically on offer in H&M stores. The line will reportedly be created by ateliers in Paris and Stockholm with a view to creating high quality pieces at affordable prices. Creativity in other words is back in style with consumers. H&M keyed into this blossoming movement of conscientious consumerism and even take it one step further. From its ranking as the number one user of organic cotton world wide to its ecologically enhanced denim treatment techniques and newly unveiled garment exchange program designed to encourage customers to recycle their discarded fashions, moreover, given its size market share worldwide, H&M has the potential to effect lasting change throughout the industry. The Fashion industry as a whole could learn a lot from H&M and its Scandinavian peers. After more than a decade of fast fashion, consumers are no longer content with just a quick fashion fix. Producing well made clothing that makes you look good on the outside and feel good on the inside is no mean feat, but it is the way forward. Perhaps this next decade will see Danes Swedes, Finns and Norwegians blazing a new fashion trail, one that combine Scandinavian style with sartorial substance and responsible consumerism.
CIFF Buyers’ Snapshot
Company Name: BERTONI
Business Nature: Retailer/ Wholesaler
Market: Northern Europe
Company Profile: The Company was founded by Mr Breckling in 1972 in Aarhus in the Jutland area of Denmark, manufacturing and selling trousers named 3B. Having great success Mr Breckling soon expanded his business to include full suits in modern fit. The brand rapidly developed other lines, resulting in Bertoni.
Bertoni was and still is the brand with the youngest and most modern fit. Today the company is based in the town of Beder close to Aarhus, now designing and manufacturing a full wardrobe ranging from coats, suits, shirts, knitwear, jerseys and leather jackets to shoes and accessories, all in a most fashionable look with genuine Bertoni heritage and great comfort in whatever situation.
Despite the Italian name, Bertoni's business idea is to design, manufacture and sell commercial fashion garments with a clean, sharp Scandinavian expression.
Bertoni has a long tradition for making suits, which is our key product. We proudly design and manufacture in long lasting materials a wide range of suits, from leisure time suits to real formal suits.
Over the years they have successfully developed their own fit for suits: young, comfortable and in compliance with the international trends. As they have all know-how in house, from design to pattern making, we have the capacity to proudly manufacture genuine Bertoni garments.
It is Bertoni's core value to make an honest product of good quality and fit, with ambition to offer all garments at an attractive price level. From design to development of our collections, we truly hope our values are visible in the way we approach our customers and business partners.
Bertoni presents 4 annual collections for 3 different lines: White, Bertoni and Noble Fade. Each brand has its own individual story. White, Bertoni and Noble Fade are for the same man, ranging from leisure time to formal suiting. Essential pieces to complete a perfect wardrobe, easy to combine and long lasting in both style and quality.
Three brands under Bertoni:
White is the company's most profiled line, with focus on high class menswear and shirts. All garments are carefully manufactured in pure, high class qualities, carried out with a young, fashionable yet classic fit and well designed details. White is directed towards the consumer with high demands who appreciates the more formal dress code, either for busniess occasions or for more formal occasions. White fit matches the main young silhuette of Bertoni. The garment range is now from coats, shirts, knitwear to polos.
Bertoni is the best known and eldest line of the company. The brand is offered in young fashionable designs, being the right garment at the rigth price. Based on the authentic Bertoni fit in a young silhuette, still with a classic traditional suiting approach. Bertoni is the company's basic line offering a wide range of product groups from coats, suits, shirts, knitwear, jersey to shoes and accessories. Produced in a sincere mixture of qualities to fit the price and young consumer's buying habits. Bertoni fits the basic everyday wardrobe, dressed up for a job business situation or just being well dressed.
We are proud to launch the newest brand Noble Fade in spring 2013. The line is intended to be the more comfortable part of the Bertoni wardrobe. Casual garments for leisure time, perfect when we need to dress down or have a more relaxed dress code. Noble Fade has its roots in the Bertoni silhuette, but with added functional details and washed to give softer hand feel and more worn effect. These treatments add a feeling of comfort, of being relaxed like we feel when wearing our favorite clothes, which become even better and better after having been washed over and over. Noble Fade garments range from coats, blazers, shirts, chinos to sweat and T-shirts.
Company Name: TEIDEM
Business Nature: Wholesaler
Market: Over 45 countries
Company Profile: Teidem BV is a fashion company with international ambitions. Active in all directions in some 45 countries. With about 100 employees, they are a company with a passion for fashion, fashion and fashion again. Years of experience ensures that their daily seek renewal and refreshment. If fashion importer, we focus on medium and large retail groups at home and abroad. You will find our collections in countries where you do not really think about, such as Ukraine, Lebanon and Iceland. The clientele varies from store to store and wholesale business to importer. The reason why they Teidem BV fashion retailer choice is mainly due to the overwhelming demand, competitive pricing and reliability with over 60 years experience in fashion.
Their collections include: ladies, mens, kids, baby and also swimwear, underwear, sleepwear, hosiery and lingerie.
The Dressed-Up collection: features feminine, contemporary clothing with an abundance of well-tailored details. Modest colours like black and grey are combined with bright, fresh colour palettes. Fashionable and eye-catching prints are used as both embellishment artworks and as part of all-over prints. The Dressed-Up label appeals to a broad target group that includes both mature women and young adults. The fabric qualities vary greatly, from viscose and cotton to mesh and chiffon. Some items in the Dressed-Up collection are also available in larger sizes (44/46 to 56/58).
DU&CO: The essence of this collection is sporty, classic clothing with a casual look. Traditional colours like dark blue, red and off-white emphasise the sporty character. Strips and polka dots are featured in artworks and all-over prints. Women who prefer a classic, stylish look love DU & CO.
Spiced-UP: The youthful Spiced-Up line is fresh, eye-catching and colourful, with bright colours and bold colour combination. Today’s young, Spiced-Up woman prefers to be seen in trendy jeans, leggings and fashionable tunics. This label is perfect for style-conscious young women who are not afraid to try something new!
Frezj: is the name of their short-term collections that are developed several times each year in response to the latest fashion trends. Delivery time is an average of 6 to 8 weeks after order placement.
DesignLab: is Teidem’s trendy clothing line for young men, with fresh colours and a fashionable look for men who know what they want. The clothing is accented with a variety of prints, embroideries and well-tailored details. Different washing methods also give DesignLab a modern look & feel. Today’s fashion-conscious man chooses DesignLab.
G.Santi Causal: The heart of this collection consists of dress shirts, trousers, shorts, pullovers, sports shirts and vests with numerous well-tailored details and rugged washing styles. Stylish and trendy colours combined with fine details create a polished, nonchalant look made of excellent quality materials.
Gino Santi Classic: In addition to its impeccably coordinated combination of colour patterns, this line is made of fine materials that guarantee exceptional comfort. This unique line is also highly suitable for mature men. The stylish designs, well-tailored details and perfect fit give a well-polished impression. Gino Santi® Classic is the label of choice for today’s self-assured man.
Young Style: The Young Styles clothing line consists of a sophisticated selection from the entire men’s collection. Teenagers who prefer clothing with a mature style love this label. Both father and son look equally as fashionable in these models. The Young Styles collection is available in sizes 152/3XS to 188/S.
Company Name: QNUZ
Business Nature: Wholesaler
Company Profile: Qnuz is a Retailer/ wholesaler who base in Denmark, they sell all kinds of accessories such as belts, scarves, sunglasses, watch, shoes, bracelet, earrings etc. Their market is all over Europe includes, UK, Italy, Germany, Denmark, France, Netherland, Swenden etc. They are always looking for unique and trendy design something it is not ordinary in everyday’s life. They believe innovation and uniqueness is the key to success.
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